Master’s in Digital Marketing
Skill Academix’s one-year online Master’s in Digital Marketing teaches modern marketing strategy, digital campaign execution, analytics, content systems and growth tactics — all with a practical, project-first approach so you graduate with a marketing portfolio.
Program Highlights
- 1-year focused online master’s program in Digital Marketing
- Project-led learning with live briefs and industry case studies
- No entrance exam required for standard admission
- Modules on SEO, SEM, social, content, analytics and growth
- Faculty of active practitioners and marketers
- Flexible schedule for working professionals
- Capstone campaign with measurable KPIs
About the Program
This master’s blends strategic thinking and hands-on skills. You’ll plan brand strategies, run paid and organic campaigns, analyse performance, optimise funnels, and lead content programs. The curriculum emphasises tools, templates and measurable outcomes so you can demonstrate real impact to employers or clients.
Program Objectives
Brand & Campaign Strategy
Design positioning, messaging, and campaign frameworks that scale across channels.
SEO & Organic Growth
Master on-page, technical SEO and content strategies to drive sustainable traffic.
Paid Media & Performance
Plan and optimise paid campaigns across search, social and programmatic channels.
Analytics & Attribution
Use analytics, dashboards and attribution models to measure ROI and optimise spend.
Content Systems
Create content strategies, editorial calendars and performance-driven creatives.
Growth & Retention
Design funnels, retention loops and lifecycle campaigns to grow lifetime value.
Eligibility
- Bachelor’s degree in any discipline from a recognized university (minimum 50% or equivalent)
- No age restriction
- Work experience recommended for some modules but not mandatory
Program Details
| Degree Level | Master’s (Digital Marketing) |
| Duration | 12 Months |
| Delivery | Fully online — live workshops & on-demand labs |
| Enrollment | Rolling admissions |
Curriculum Overview
Core Modules
- Digital Marketing Strategy — planning, brand funnels, GTM.
- SEO & Content Marketing — keyword strategy, content ops and scaling content production.
- Paid Media & Performance — search, social ads, bidding strategies and optimisation.
- Marketing Analytics — dashboards, attribution, A/B testing and experimentation.
Specialisations & Capstone
- Growth Hacking & Retention — activation loops, email & CRM, referral systems.
- Creative & Content Labs — briefs, storytelling for platforms, short-form video.
- Data & Automation — marketing automation, tagging, data pipelines.
- Capstone Campaign — a live or simulated campaign with measurable KPIs and a presentation to industry mentors.
Career Outcomes
- Digital Marketing Manager
- Performance / Growth Marketer
- SEO / Content Lead
- Analytics & Insights Manager
- Marketing Consultant / Campaign Strategist
Student Feedback
“The capstone gave me a case study to show employers — I got interviews immediately.”
— Nikhil“Labs on analytics and ads were super practical and tool-focused.”
— Priya“Loved the content system templates — helped me scale production at work.”
— RameshFAQs
Who should enroll?
Graduates, marketers and entrepreneurs who want hands-on skills to plan and run modern digital campaigns.
Will I get hands-on experience?
Yes — practical labs, live briefs, campaign builds and a capstone with measurable KPIs.
Is there an entrance exam?
No — Skill Academix does not require an entrance test for standard admission.
How do I apply?
Fill the counselling form on the right — the admissions team typically replies within 24 hours.