MBA in Marketing
Skill Academix's one-year online MBA in Marketing equips you with strategic marketing, digital capability, consumer insight and leadership skills required to grow brands and drive business results in today’s fast-moving markets.
Program Highlights
- 1-year intensive online MBA in Marketing
- Practical, project-driven curriculum with real case studies
- No entrance exam required for standard admission
- Focus on digital marketing, analytics, branding and sales strategy
- Industry practitioners and marketing leaders as faculty
- Flexible delivery for working professionals
About the Program
This MBA program blends strategic marketing theory with hands-on tools and campaigns. You’ll learn to craft brand strategies, run digital campaigns, measure performance using analytics, and lead marketing teams — all while building a portfolio of campaigns and strategic plans that showcase your commercial impact.
Program Objectives
Brand Strategy
Develop positioning, messaging and long-term brand equity strategies.
Marketing Analytics
Use data to measure campaigns, understand customers and optimise ROI.
Consumer Insight
Study buyer behaviour, segmentation and journey mapping to inform strategy.
Digital Campaigns
Plan and execute paid, organic and content marketing across channels.
Sales & Go-to-Market
Design channel strategies, pricing and distribution to drive growth.
Leadership & Communication
Lead marketing teams, present to stakeholders and manage campaigns end-to-end.
Eligibility
- Bachelor’s degree in any discipline from a recognized university (minimum 50% or equivalent)
- No age restriction
- Work experience recommended for some advanced modules (not mandatory)
Program Details
| Degree Level | MBA (Marketing) |
| Duration | 12 Months |
| Delivery | Fully online — blended live & on-demand |
| Enrollment | Rolling admissions |
Curriculum Overview
Core Modules
- Marketing Management — frameworks for planning, market entry and competitive strategy.
- Consumer Behaviour — psychological drivers, decision-making and segmentation.
- Digital Marketing — SEO, SEM, social, email, content and campaign optimisation.
- Marketing Analytics — metrics, attribution, cohort analysis and dashboards.
Specialisations & Capstone
- Brand Management — equity, activation and creative development.
- Sales Strategy — channel design, B2B sales and key account management.
- Marketing Research — qualitative & quantitative research methods.
- Capstone Project — live brief from industry or strategic marketing plan with measurable KPIs.
Career Outcomes
- Marketing Manager / Brand Manager
- Digital Marketing Specialist
- Growth Marketer / Performance Marketer
- Market Research Analyst
- Sales & GTM Strategist
Student Feedback
“The capstone with a real client helped my CV instantly.”
— Aman“Analytics modules made me confident running campaigns.”
— Shruti“Practical templates and tool-based labs were extremely useful.”
— KaranFAQs
Who should enroll?
Early to mid-career professionals, graduates and entrepreneurs who want strategic marketing and digital skills.
Will I get hands-on experience?
Yes — campaign labs, analytics assignments and a live capstone project with measurable KPIs.
Is there an entrance exam?
No — Skill Academix does not require an entrance test for standard admission.
How do I apply?
Fill the counselling form on the right — the admissions team typically replies within 24 hours.